Post by account_disabled on Dec 14, 2023 10:29:29 GMT
The lack of objectivity and problem-solving ability of thousands of articles that inhabit Google today, but we'll stop here. There are some actions that will help avoid the mistake that some companies make in their content strategy: Know who your person is; Know their problems, their biggest challenges and their main objectives; Learn what channels they use to consume information; What is the tone you should use so that your message reaches your people; Determine clear objectives for each article on your blog. Once you have all the information necessary to direct the article to a specific person, simply choose a problem and solve it in your article.
Whatever it is, if it is an interest of your people, the content Phone Number List should be focused on that. Don't produce because you find it interesting or you think it is an interesting topic for your blog. Production should always be focused on the doubts and problems of your ideal client, you. Ok, after all this information, where does content with a focus on search engine optimization come in? SEO On the other side of the coin we find articles that are produced with a single objective: to be on the first page of Google, preferably among the first three results. Until recently, many marketing professionals focused only on producing extremely optimized articles. This means that you may have already encountered redundant content and a certain keyword repeatedly used during the publication.
For a long time, search engines were guided only by keywords and that caused the Internet to be filled with low-quality content. In 2011 that began to change with Google's Panda Update, which penalized millions of pages that had little content, as well as bad and low quality. And it was at that time that history changed. So far I've basically talked about people and very little about optimizations that help you improve your ranking, right? The following happens: in recent times, more precisely after the Hummingbird update that aired in 2013, things changed once and for all. This update was the last major overhaul of Google's algorithm and further benefited results that are truly useful. Currently, the contents that are ranking well are those that manage to help the reader.
Whatever it is, if it is an interest of your people, the content Phone Number List should be focused on that. Don't produce because you find it interesting or you think it is an interesting topic for your blog. Production should always be focused on the doubts and problems of your ideal client, you. Ok, after all this information, where does content with a focus on search engine optimization come in? SEO On the other side of the coin we find articles that are produced with a single objective: to be on the first page of Google, preferably among the first three results. Until recently, many marketing professionals focused only on producing extremely optimized articles. This means that you may have already encountered redundant content and a certain keyword repeatedly used during the publication.
For a long time, search engines were guided only by keywords and that caused the Internet to be filled with low-quality content. In 2011 that began to change with Google's Panda Update, which penalized millions of pages that had little content, as well as bad and low quality. And it was at that time that history changed. So far I've basically talked about people and very little about optimizations that help you improve your ranking, right? The following happens: in recent times, more precisely after the Hummingbird update that aired in 2013, things changed once and for all. This update was the last major overhaul of Google's algorithm and further benefited results that are truly useful. Currently, the contents that are ranking well are those that manage to help the reader.