Post by account_disabled on Feb 28, 2024 5:56:56 GMT
In summary, the differences between the two levels of web marketing planning are: strategic plan : general direction indications at the level of the entire company, with a long time horizon operational plan : objectives and action plans, at product or market segment level, with a short time horizon (e.g. one year) Sometimes, it seems that two levels coincide, given that even in the operational plan, to ensure coherence and effectiveness of the actions, it is important to start from a global evaluation of the market, but here the strategies decided immediately materialize in operational actions and budgets to be invested in marketing and advertising .
It may also happen that the two planning levels use the same tools. The most frequent case is that of market segmentation, a tool of such general use that it is often also used at a strategic level, to define the possible lines of development of the various business areas. At an Norway Phone Number operational level, segmentation is used to analyze and evaluate each market segment and define annual objectives and budgets for it. Normally, when we say web marketing plan , we mean the operational plan . Strategic Plan indicates the direction to follow defines general strategies and policies it is based above all on opportunity/threat analysis operates at a total company level (clearly by business areas) has a long time horizon the company management defines it Operational Plan indicates the activities to be done produces objectives,
plans and budgets it is based above all on the analysis of competitiveness operates at the level of a single market segment or product has a short horizon Marketing defines it This is a correct approach: strategic planning is usually carried out by top management or, in small companies by the entrepreneur himself, on the basis of general company policy considerations which must take into account many other aspects, beyond simply commercial evaluations. For example, the financial situation and the debt exposure, the saturation or otherwise of the production plants, the organizational and management structure, the "political" relationships with large customers or suppliers etc., and above all the long-term objectives of the company. web marketing plan forecast The marketing planning process Operational marketing planning takes for granted the existence of a strategic analysis that has already indicated the company's.
It may also happen that the two planning levels use the same tools. The most frequent case is that of market segmentation, a tool of such general use that it is often also used at a strategic level, to define the possible lines of development of the various business areas. At an Norway Phone Number operational level, segmentation is used to analyze and evaluate each market segment and define annual objectives and budgets for it. Normally, when we say web marketing plan , we mean the operational plan . Strategic Plan indicates the direction to follow defines general strategies and policies it is based above all on opportunity/threat analysis operates at a total company level (clearly by business areas) has a long time horizon the company management defines it Operational Plan indicates the activities to be done produces objectives,
plans and budgets it is based above all on the analysis of competitiveness operates at the level of a single market segment or product has a short horizon Marketing defines it This is a correct approach: strategic planning is usually carried out by top management or, in small companies by the entrepreneur himself, on the basis of general company policy considerations which must take into account many other aspects, beyond simply commercial evaluations. For example, the financial situation and the debt exposure, the saturation or otherwise of the production plants, the organizational and management structure, the "political" relationships with large customers or suppliers etc., and above all the long-term objectives of the company. web marketing plan forecast The marketing planning process Operational marketing planning takes for granted the existence of a strategic analysis that has already indicated the company's.